Seoul Design Festival Secretariat


Leading Trends in Korea’s Design Industry

Seoul Design Festival: Dec. 4-8, 2019

Held at Coex’s Hall C in Samseong-dong, Seoul from December 4 to 8 under the theme of “Seoul Edition”

Content featuring the characteristics and culture of Seoul, as well as over 300 design brands related to upcycling and value-conscious consumption all in one place

A unique pavilion for notable illustrations of the year, with distinctive exchanges featuring global artists and a variety of on-site events that people can experience firsthand

▲ Photo: A scene from the Seoul Design Festival 2019


The Seoul Design Festival 2019, Korea’s largest design exhibition, opened on December 4 at Coex, which is located in Samseong-dong, Seoul.

The Seoul Design Festival (SDF) is Korea’s leading platform to exchange design content. Over the past 17 years, the SDF has supported the successful promotion of 1,533 brands and promoted more than four thousand designers. To date, more than one million people have visited the SDF. Last year alone, 100,000 people visited the event.


Over 300 design brands and designers participate in and present a variety of content at the SDF. This has helped successfully reinterpret Seoul, where the latest trends and traditions coexist, under the theme of “Seoul Edition.”

Theme Pavilion, now in its first year, showcases four art directors’ collaboration on the theme of “Day and Night in Seoul” to highlight the true appeal of the local community, not just what people see through the naked eye in Seoul. The unique exhibition space—infused with the synergy of four people and four characteristics—also features the symbolic graphic identity of Seoul, which mixes the past and the present, increasing the visual enjoyment experience for visitors.

In the Young Designer Promotion section, which focuses on the development of the domestic design industry and discovering new designers, 60 newly emerging designers have the opportunity to promote their self-branding. At the special pavilion for notable illustrators of the year, which was just established this year, illustrators such as HANADURI and Sarim Lee, as well as Joguman Studio and sosiminwork, have participated to present artworks with characters that reflect people’s lives in the contemporary era. Two leading Taiwanese illustrators selected by Huashan 1914 Creative Park, a creative studio in Taiwan, have also participated, attracting the attention of the public.

On the first and second day of the festival (Dec. 4-5), Design Seminar will take place. For this seminar, seven experts from six countries will make speeches: ▲ Ville Kokkonen, former designer for Artek and currently professor at Aalto University ▲ Bethan Laura Wood, a world-class designer from the UK who is well known for bold colors and patterns ▲ Soren X. Frahm, a designer at the full-service innovation house Artlinco A/S and a design ambassador for Denmark ▲ Pedro Franco, a world-class designer from Brazil and the founder of the global design brand A Lot of Brazil ▲ Daniel Heckscher, an architect at the design studio Note ▲ Charlie Clark, a specialist at the trend forecasting company WGSN ▲ Riccardo Balbo, an architect and Academic Director of the world-renowned design school IED (Istituto Europeo di Design) in Italy.

The Seoul Design Festival will be held in Hall C on the 3rd floor of Coex until December 8 and the entrance fee is KRW 12,000. For more details, please visit the Seoul Design Festival website. (


  • Title Seoul Design Festival 2019
  • Date 4 – 8 December 2019
  • Opening Hours 4 Dec(Wed), 10:30–18:00 / 5 Dec(Thur) – 7(Sat), 10:30–19:00 / 8 December 10:30 – 18:00
    * Last admission one hour before closing
  • Venue Hall C COEX, Seoul
  • Theme Seoul Edition
  • Organized by Design House Inc.
  • Managed by DESIGN magazine
  • Supported by Naver
  • Special Sponsor SHINSEGAE DUTY FREE
  • Media Sponsor designpress(Naver design), Homeliving & Style magazine, LUXURY magazine
  • Sponsored by Ministry of Trade, Industry & Energy  / Seoul Metropolitan Government / Korea Institute of Design Promotion / Seoul Design Foundation / Korea Crafts & Design Foundation
  • Website
  • Ticket Price KRW 12,000


  • Theme Pavilion  A unique pavilion that shows the identity of Seoul under the theme of “Seoul Edition”
  • Leading Design  A display of content from companies/brands that address new design issues with original ideas
  • Design Brand The promotion of companies/brands specializing in various fields of design, such as products, graphics, fashion, IT, and lifestyle
  • Young Designer Promotion Self-branding by 60 designers selected by Design magazine. A display of newly emerging designers in numerous fields of design, including crafts, graphics, fashion, everyday products, and other related items
  • Global Content Promotion of designs by overseas designers, creators, and brands
  • Special Pavilion for Illustrators  For illustrators who received the attention of the public both online and offline in 2019, the exhibition highlights the bold initiatives and exchanges of artists for the globalization of artistic content.
  • Design Seminar  Lectures from internationally renowned experts with design insights on new visions and innovative thinking (December 4-5, Coex conference room 401) *Simultaneous interpretation into English is provided for all lecture
  • Seoul Design Spot An off-site event of the annual SDF held at a total of nine design spots in Seoul under the theme of “Seoul Edition” (November 25-December 15)
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